Archive for November, 2009

Paris – The Lover's Paradise On The Earth



Paris is no doubt one of the most famous holiday destinations for all the newly weeded couples. This place is well known for its striking nightlife, magnificent pubs and bars, astonishing locations, comfortable hotels, chronological sites, great institutions and lovely landscapes. It attracts tourists from all over the world.

When to go?

The ideal time to visit this place is July. The temperature at that time is around 26 degrees Celsius (79 degrees Fahrenheit). It is very cold in January. The average temperature over here is 3 degrees Celsius in January but this place has fairly warm spring.Snow is a common feature of a Parisian winter.

How to reach Paris?

You can easily reach this place by airways, seaways and railways. This place has well developed transportation facilities. One of the most popular means of getting to this place is through airplane. There are numerous domestic as well as international airports over here. Another option for getting to this place is by opting for car travel.

Where to stay?

There are numerous budget and luxurious hotel in this city. A list of fine hotels is this place is as under:



1. Terrass Hotel


It is a great place to stay and it provides a cozy and comfortable environment to the guests. This hotel offers various amenities to the guests such as TV, video games, cable movie, internet, room service, microwave, shower and parking.

2. Renaissance Paris Hotel Le Parc Trocadero

This is a 4 star hotel which is ideally located in the heart of the city. The staff over here is extremely polite and friendly.

3. Park Hyatt Paris-Vendome

This is yet another luxurious 5 star hotel. They serve delicious food to the guests. The staff of this hotel is extremely friendly, polite and cooperative.

4. La Tremoille

La Tremoille is an elegant luxury hotel. It offers charming blend of contemporary and traditional architecture with fine dine services that are really mouth watering.



What are the places to see?


This place is famous for numerous monuments, museums, gardens, spas, pubs etc. The paramount sights which are located over here are:

1. Eiffel Tower

Eiffel Tower is one of the best known monuments over here. The view is really breathtaking to behold where you can have the lift for a view of the city.

2. Louvre Museum

This museum is the world’s most famous art museums. It contains the most popular piece of Leonardo da Vinci’s “Mona Lisa.” Louvre Museum was built in 1793, and is one of the oldest museums in Europe.

3. Centre Pompidou

Centre Pompidou is an exclusively designed building. It is well known for exemplifying the great creativity such as a cinema, concerts and children’s activities. The funky and hip Centre Pompidou displays a wonderful collection of modern art.

4. Cite des Sciences at de l’Industrie

Cite des Sciences at de l’Industrie is yet another beautiful museum over here which offers fun and hands-on science experience on anatomy, biology and other branches of science.

5. Arc de Triomphe

It is not as high as the Eiffel Tower so you can easily climb up to the top for one of the best views of Paris.

Paris is truly gorgeous. So what are you waiting for? Just book your trip now and prepare yourself for a romantic time.

How to (and Not to) write a Press Release?





New PR Professionals and Marketing Executive often ask a question – “How to write a press release that grasps attention of journalists and prospective customers toward my news?”

With over 10,000 press releases being shoved into PR websites and emailed to media everyday, it is becoming increasingly difficult for companies to grasp the attention toward their news. On other hand journalists complaints about the poor quality of press releases (in terms of new-worthiness, in terms of formatting and in terms of value).

So GrasP team conducted a small research with PR Professionals and Marketing Executives about the poor quality of the Press releases. Many of them blamed that they lack the exciting and newsworthy information from the operations and management team. In most companies management and operations teams are too busy to interact with PR and marketing department. Second, the management is more interested to push the sales pitch to media rather than creating value through news.

And we found it true. Let us share some of the shoddy headlines that we captured from a leading Press Release site Readit India.

1. Kids Gurukul, India’s first & largest chain of educational toy libraries, charts out expansion plans

2. AMD and PowerColor launch the new generation HD5800 Series

Do these headlines have any news-worthiness? Then why would a Journalist care to read these news.

All a  poor press release can do it self-gratify the PR and Marketing Departments. It would hardly get noticed or read.

Adding to woes of Journalists are unnecessary commentary from management members inserted into Press releases.  While it might be insrted only to please the management players, but Journalists says that if it is not appropriate it Sucks! And why not, when a Journalists is bombarded with useless stuff in emails, it sucks his time deleting all the crap.

Then, how to write a press release that grasps attention of Journalists?

GrasP team interviewed some journalists to find out what they like in a Press release. And here is the collaboration of those thoughts.

An Interesting Headline: Journalists are interested in interesting headlines which can make their readers to further read the story. Journalists say that news is read because of its Headline. If headline is Shit, people just skip it. Facts and Figures: A press releases should use numbers, figures and facts. Everybody loves them and it makes the readers think. Short and Simple: A Press release should be short usually no more than 2-3 paragraphs (except if it is about some Scandal). It should only have the most important message that you want to convey. nothing less nothing more. Few Hyperlinks: Every news release should have a hyper link to the Company’s website where Journalists can find more information about the company, its offerings etc. However, no more than 2 hyperlinks, please! Press Contact Information: Before submitting to Newspapers and Magazines, Journalists like to verify the information from reliable sources. Many excited PR professionals forget to mention the exact contact information in the Press releases. even if the story is too good, nobody would like to release it without verification.

Language, and formatting: It is needless to say that Press releases should be written in a professional language, free from grammatical errors, and formatted in a appealing way. 

How Not to Write a Press Release:

And then there are some precautions that one should take while writing press releases.

No Advertising: Journalists hate marketing professionals sending then Advertisements in form of Press Releases. They hate when PR Professionals thinks them “Dumb”. A journalists very close to us said that it takes then less than ½ second to know that this Press releases in an advertisement in disguise and we take no time in sending it to trash. No Self Praise: It is good to do something great at with your business, company , or your customers. But who the hell is interested in your shameless self praise. Please restrain from self-pompous statements. If you want to do self praise or advertising, please pay and let models speak about you during the commercial breaks. That way media sales persons would love your company. No Corporate Wars: Avoid speaking bad about your competitors. Spreading foul about your competitors through PR channel is never welcomed. A journalist at Readit India told me that they were bombarded with message about a corporate war between largest family companies in India. The Press release was never approved to be published.

A good press release becomes a message on Internet that stays forever. It may be picked up by some journalist some day. But it needs to be the best in some ways.

Want Press Release writing services, Contact Grasp Internet Marketing and Sales Services.

All About Oprah Winfrey – Talk Show Goddess



Oprah Gail Winfrey was born in 1954 on the 29th of January. Nowadays she is known for her very successful infotainment talk show ‘ The Oprah Winfrey Show’. This talk show is the most successful talk show ever in American TV history.

Oprah Winfrey is one of the most well-paid talk show hosts there is. She pulls in a whopping $225,000,000 each and every year. But hosting a popular talk show isn´t the only way she makes her money. She has also recently added a weekly XM Satellite Radio show as well as a syndicated daily talk show with Rachel Ray.

Oprah is also well known for her charitable acts. Last year Oprah built a new school in Africa for girls, a $40,000,000 school called the Oprah Winfrey Leadership Academy for Girls.

The Oprah Winfrey show has won many Emmy Awards as a result of the hard work that Oprah has put in since the start of her television career. One of the reasons why Oprah is so loved by millions of people (especially women) all over the world is her very public struggle with personal issues such as obesity. Throughout the years people watching her TV show have been able to accompany Oprah when she tried a new diet, started exercising and when she happily announced her successful weight loss. Being a pioneer when it comes to connecting weight issues to emotional overeating she has been an eye opener to many people.

Oprah is known for more things that just for being a talk show host, presenter and producer. She has played parts in film (the most memorable one being ‘The Color Purple’) and has won an Academy Award for her acting skills. Oprah also publishes her own magazine (the successful ‘O’) and is considered to be the most philanthropic African American of all times.

At 17 Oprah started her career in radio and television working at a radio station in her area of Tennessee. According to her grandmother Oprah occupied herself with other games and toys than regular children. She would spend her time interviewing her dolls and the crows sitting on the fences near her home. She is a perfect example of someone who managed to work her way up from a very poor background living with a mother on welfare. Oprah says that this background made her the successful woman that she is today.